About Us

Joe Lysell

Joe has devoted over 20 years to serving the beauty industry with a career dedicated to distribution and sales. He joined a national distributor in 1988 as a salon consultant in the St. Louis area, quickly working his way up the ranks to management. In 1995, he moved to the Kansas City area to open his own franchise.

One of his most successful accomplishments to date is growing that franchise over 15 years to include 5 locations while staying committed to customer service excellence and the dedication to doing whatever it takes to help salons become more successful.

As the beauty industry continues to evolve, the core principle of customer service excellence has remained unchanged for Joe. He saw a need to align his business with manufacturers that share the same passion for success and growth. With this, in 2008, he opened Innovative Spa & Salon Solutions, a salon-select, exclusive line company serving the Midwest.

Throughout his career, Joe has shared his vast knowledge of the beauty industry, hosting salon forums, educational events and one-on-one consultations. His dynamic presence and passion continue to inspire and motivate others to join his commitment to excellence through education.


Tonya Lysell

Tonya has always had a passion for the Beauty Industry. After attending Missouri College of Cosmetology in Springfield, Missouri she earned her degree in Biology and Chemistry at Missouri State University. She then worked a number of years for R&D Laboratories.

Still feeling that passion for the Beauty Industry and wanting a more hands on approach, Tonya began working for a national distributor as a sales representative calling on salons. She quickly learned the importance of building relationships and creating rapport with clients and co-workers. She refers to this time as "boot camp" for this type of sales position.

Tonya was lured away to the parent company of that distributor but quickly found that corporates sales were not for her. Clients became accounts and no longer had a family feel to them and team values were less important.

When Innovative was created, Tonya saw the opportunity to bring to the industry an All-Exclusive distributor that is making a change in the industry's standards and offering salons a way to set themselves apart.

Tonya works tirelessly, hoping to leave a lasting imprint on this industry one stylist and one salon at a time.